A day out at the museum

Enjoy culture

The South Tyrolean Wine Museum makes a fascinating cultural visit for business groups or associations, class reunions or travel groups and offers more than just a good glass of wine!

Bus parking is located on the Rottenburgerplatz (P5) parking area and in the Kellereistrasse (P1).


Guided tour

For a glass of wine

Our qualified staff will accompany you on a guided tour of the museum, explain particular exhibits and relate fascinating, amusing and interesting facts about wine.

Advance booking is required.
Guided tours are available in German, Italian and English.

Short guided tour in the vineyard

We offer short guided tours in the vineyard.
Number of participants: from 5 – max. 20 people.

Guided tour of the Wine Museum 

Admission per person (for groups of 15+ persons): 4,50 €
Free admission for tour guides and bus drivers.
Price for the guided tour: 40 €
Length of the guided tour: 1 hour

Guided tour with wine tasting

Cost of the wine tasting (3 types of wine) per person: 9,00 €
Price for the guided tour: 40,00 €
Length of the guided tour with wine tasting: 1,5 hours
Minimum number of participants: 5

There are the following guided tours available for selection:

Wines from native grape varieties
Tastings are of wines from the three native South Tyrolean grape varieties, Lagrein, Vernatsch and Gewürztraminer. Informative explanations, the history of the three grape varieties and numerous anecdotes make this an invitation to enjoy and experience wine with all your senses.

Something very special for wine connoisseurs: wines from old grape varieties (subject to availability)
Cost of the wine tasting (3 types of wine) per person: 12,00 €
A very special experience for the palate is the tasting of wines from old grape varieties such as Versoaln, Blatterle, Fraueler, Portugieser or Weiss Terlaner. In South Tyrol, these grape varieties are only cultivated and pressed by a few winegrowers. Depending on availability, we offer a selection of three wines from old grape varieties.